Business Model Generation: A Handbook for Visionaries, Game Changers
A business model describes the rationale of how an organization creates, delivers, and captures value
The starting point for any good discussion, meeting, or workshop on business model innovation should be a shared understanding of what a business model actually is. We need a business model concept that everybody understands: one that facilitates description and discussion. We need to start from the same point and talk about the same thing. The challenge is that the concept must be simple, relevant, and intuitively understandable, while not oversimplifying the complexities of how enterprises function.
In the following pages we offer a concept that allows you to describe and think through the business model of your organization, your competitors, or any other enterprise. This concept has been applied and tested around the world and is already used in organizations such as IBM, Ericsson, Deloitte, the Public Works and Government Services of Canada, and many more.
This concept can become a shared language that allows you to easily describe and manipulate business models to create new strategic alternatives. Without such a shared language it is difficult to systematically challenge assumptions about one’s business model and innovate successfully.
We believe a business model can best be described through nine basic building blocks that show the logic of how a company intends to make money. The nine blocks cover the four main areas of a business: customers, offer, infrastructure, and financial viability. The business model is like a blueprint for a strategy to be implemented through organizational structures, processes, and systems
Table of Contents
The book is divided into five sections: The Business Model Canvas, a tool for describing, analyzing, and designing business models, Business Model Patterns, based on concepts from leading business thinkers, Techniques to help you design business models, Re-interpreting strategy through the business model lens, and A generic process to help you design innovative business models, tying together all the concepts, techniques, and tools in Business Model Generation. The last section offers an outlook on five business model topics for future exploration. Finally, the afterword provides a peek into “the making of” Business Model Generation.
Definition of a Business Model
The 9 Building Blocks
The Business Model Canvas
Unbundling Business Models
The Long Tail
FREE as a Business Model
Open Business Models
Business Model Environment
Evaluating Business Models
Business Model Perspective on Blue Ocean Strategy
Managing Multiple Business Models
Business Model Design Process
|May 26, 2019
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