The Ultimate Sales Machine: Turbocharge Your Business

Book Preface

Here’s a snapshot of the current climate for doing business:
• A corporation fails every 3 minutes.
• A directorship changes every 32 seconds.
• A company changes control every 15 minutes. l
• 96 percent of all companies fail within 10 years.
• 26,000 new products and brands are introduced every year.
• 16 percent to 30 percent of consumers change brand loyalty in one evening ofwatching commercials.
• 74 percent of consumers buy outside their favorite brands.
• 29 percent of consumers do not read a newspaper.2