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Books by Marketing
Marketing Research: A Concise Introduction 2nd Edition
by
Bonita Kolb
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Consumer Behavior: Buying, Having, and Being (12th Edition)
by
Michael R. Solomon
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Advertising and Promotion: An Integrated Marketing Communications Perspective 11th Edition
by
George Belch and Michael Belch
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Corporate Reputation: Managing Opportunities and Threats
by
Ronald J. Burke and Graeme Martin
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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
by
Thomas Lockwood
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Essential guide to marketing planning
by
Marian Burk Wood
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Instagram Marketing Made (Stupidly) Easy
by
Michael Clarke
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Marketing Research, 7th edition
by
Alvin C. Burns and Ronald F. Bush
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Business to Business Marketing Management: A Global Perspective
by
Alan Zimmerman and Jim Blythe
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Marketing Management: A Relationship Approach
by
Svend Hollensen
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Principles of Marketing (15th Edition)
by
Philip T. Kotler and Gary Armstrong
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Marketing for CEOs: Death or Glory in the Digital Age
by
Ben Legg and Jon Cook
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