Visual Language for Designers: Principles for Creating Graphics that People Understand
Genres: Graphic Design
Book Preface
Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.
In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.
Includes:
- How to organize graphics for quick perception
- How to direct the eyes to essential information
- How to use visual shorthand for efficient communication
- How to make abstract ideas concrete
- How to best express visual complexity
- How to charge a graphic with energy and emotion
CONTENTS
Introduction
SECTION ONE GETTING GRAPHICS
An explanation of how we process visual information
SECTION TWO PRINCIPLES
1 Organize for Perception
Features that Pop Out
Texture Segregation
Grouping
2 Direct the Eyes
Position
Emphasis
Movement
Eye Gaze
Visual Cues
3 Reduce Realism
Visual Noise
Silhouettes
Iconic Forms
Line Art
Quantity
4 Make the Abstract Concrete
Big-Picture Views
Data Displays
Visualization of Information
More than Geography
Snapshots of Time
5 Clarify Complexity
Segments and Sequences
Specialized Views
Inherent Structure
6 Charge It Up
Emotional Salience
Narratives
Visual Metaphors
Novelty and Humor
Bibliography
Glossary of Terms
Sources Cited
Directory of Contributors
| Download Ebook | Read Now | File Type | Upload Date |
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| Download here
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Read Now | Epub | May 30, 2020 |
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