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The Seven Figure Agency Roadmap: How to Build a Million Dollar Digital Marketing Agency

The Seven Figure Agency Roadmap: How to Build a Million Dollar Digital Marketing Agency PDF

Author: Josh Nelson

Publisher: Independently published


Publish Date: October 29, 2019

ISBN-10: 1703385454

Pages: 264

File Type: Epub

Language: English

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Book Preface

After two years of hard work and no pay, I closed the doors of my digital marketing agency and applied for a job.

At that moment, I was very happy that somebody hired me.

Two years later I decided to leave that job to launch a new agency.

Within a year, we were making a nice living.

Six years later, we’re one of the top growth companies in the Inc 5000.

So, what made the difference in my second agency?

In my first agency, every time I landed a new client, I hoped it was the sign I had finally broken through.

Somebody I met at BNI or the Chamber would tell a friend. I’d build their website, pay most of the bills I was late on, get them on a hosting package and then… CRICKETS.

So, I’d try a few things to rank my site higher. I’d publish some articles and I’d make sure I went to twice as many networking meetings the next month.

However, the recurring revenue barely trickled in. I’d get one or two gigs that helped me catch up on bills, and I told myself it would get better.

I had to recognize that it wouldn’t change. And I didn’t know the way out.

I didn’t have a strategy to grow to the next level.

I didn’t have a roadmap for success.

At that point, I didn’t have a choice. So, I applied for jobs.

Two years later, I decided to set up another agency – and this time would be different.

This time I had a strategy that would work.

This time I had a roadmap for success.

Fortunately, I was right. I did have a strategy and a roadmap that would make it work this time.

The first time around, I didn’t understand the problems I faced in the market. So, I never knew what would work.

Discovering the Roadmap

What I ‘m going to share with you in this book is the plan that we started implementing from day one.

This took us straight to a very successful business within a year. And it’s pushed us forward to even bigger dreams.

It’s a roadmap that we have fine-tuned in our own business and applied it in other agencies over and over. It can do the same for you.

Now I’m not going to BS you, this isn’t turnkey or get rich quick.

It does involve some difficult decisions and some hard work.

But it’s a roadmap that transformed my life and the lives of many others we’ve worked with.

Throughout the pages of this book, I will share that roadmap with you and show you how you too can experience greater success, freedom, and impact.

Who is Josh Nelson and why should I read this book?

My name is Josh Nelson. I’m going to teach you how to land clients, deliver amazing systematized results, retain your clients at the highest level possible, and scale your business. This book, The Seven Figure Agency Roadmap, reveals the key strategies that drive a million-dollar digital marketing agency.

There are plenty of agencies out there in the startup phase of their business. Maybe they earn up to $5,000 per month at first, and they’re barely making a living. I call that survival. They will always peak at a certain level because they’re spread too thin, and their marketing is ineffective. They don’t have enough leads, appointments, clients or money. My job is to help them launch and double their income quickly. If that’s what you need, pay close attention; this book will be very helpful for you.

The second thing I do (which occupies about 90% of my time) is to help agencies scale their business. This group, part of my Seven Figure Agency Mastermind, Mentorship & Mastery program is already earning $15,000 a month or more. My job is to help them scale their business and give them three things:

More Money

More Meaning (They are helping their clients and building a team)

More Freedom

I help them build a business that is the basis for a wonderful, liberated, and full life.

I don’t know where you are right now in your agency. I’d love to know what you need most. Do you need to launch because you’re not at $15,000 per month yet? Or do you need to scale?

Josh Nelson




Seven Figure Fundamentals

The 5 Stages from Start Up to Significance

Aiming for Seven Figures

Deciding Your Destination

Following the Rule of Five Ones

Developing Your 7 Figure Agency Growth Plan

The Seven Figure Agency Model


Land Clients #1: Fill Funnel Creating a Massive Surge of Ideal Clients to Fuel Your Agency Growth

Methods of Filling the Funnel

Cold Outreach

1. Create Your Foundation Funnel

2. Build Your List

3. Run an Outreach Campaign

4. Nurture Your List

Preparing for the Next Step

Seven Figure Actions

Land Clients #2: Build Authority Standing Out from Your Competitors and Becoming the Obvious Choice for your Ideal Clients

9 Positioning Assets

The Key to Building Relationships

The Shortcut to New Content Every Month

Seven Figure Actions

Land Clients #3: Sales Mastery Making Sure As Many Ideal Prospects As Possible Say Yes to Your Offer at the Right Price

Step 1: Initial Call

Step 2: Pre-meeting Research

Step 3: Review Meeting

Step 4: Close / Follow Up

Seven Figure Actions

Case Study: Landing Clients


Deliver Results #1: Choose Model Design Your Business for Speedy Growth and Maximum Profit

1. The Rule of Five Ones

2. Use the Recurring Revenue Model

3. Choose the Right Niche

Seven Figure Actions

Deliver Results #2: Package and Systematize Design Your Offer In a Way that Makes It Easy to Deliver and Sell

Developing the Service

Delivering the Service

Pricing Your Offer

Presenting Your Offer

Seven Figure Actions

Deliver Results #3: Scale and Build a Team Set Up Your Business for Maximum Growth Potential

Why Scale Matters

Keys to Scaling a Seven Figure Agency

Putting It Into Practice

Seven Figure Actions

Case Study: Delivering Results


Retain Clients #1: Strong Kickoff Getting Client Relationships Off to a Strong Start

Starting with a Great Experience

Why Sending Things in the Mail Matters

Seven Figure Actions

Retain Clients #2: Communication Rhythm Building Relationships That Make Clients Stay

How We Discovered the Importance of Communication

Monthly Review Process

Why Clients Leave

Seven Figure Actions

Retain Clients #3: Seed the Vision Inspire Your Clients About What Happens Next

Communicate the Future

Tracking Retention

Seven Figure Actions

Case Study: Seed the Vision

Following the 7 Figure Path

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