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The Personal MBA 10th Anniversary Edition

The Personal MBA 10th Anniversary Edition PDF

Author: Josh Kaufman

Publisher: Portfolio


Publish Date: September 1, 2020

ISBN-10: 0525543023

Pages: 496

File Type: Epub

Language: English

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Book Preface

It’s wonderful when something that works in theory works in practice.

Fifteen years ago, I started The Personal MBA as a side project. I wanted to improve my business knowledge and skills in a direct, efficient, and cost-effective way. When I started the project, I was focused on pursuing a career at a large, multinational company. I had no intention of writing a book and no way of knowing that my research would go on to help hundreds of thousands of people worldwide—and change the course of my life in the process.

The Personal MBA has given readers from all walks of life—from early-career professionals just entering the workforce to skilled tradespeople, executives, and entrepreneurs—a more accurate and practical understanding of what businesses are, how they work, how to create a new business from scratch, and how to improve any existing business venture.

For better or worse, when adults decide to get serious about business education, they start looking into MBA programs. Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.

One of the great pleasures of writing a book is hearing from readers who have benefitted from it in some way. In the ten years since The Personal MBA was first published, I’ve heard from thousands of readers who have used the concepts in this book to start profitable businesses, land major promotions, and improve their personal and professional lives.

Dirk, who lives in Berlin, Germany, decided to learn business on his own instead of attending business school:

The Personal MBA saved me from a $150,000 mistake and gave me a new perspective on my personal education. In 2014, I was no longer happy with my corporate career, and I was seriously considering an MBA from a top European university. Two days before I was scheduled to mail my enrollment paperwork and send my first payment, I read The Personal MBA . . . and I completely changed my mind. Instead of going into severe debt, I went on a personal education journey to pursue my desired career: working with start-ups. I traveled, attended conferences, and participated in programs while reading every book I could get my hands on. At a fraction of the cost and time of an MBA, I made the right contacts and learned what I needed to start my career. I’ve been successfully running my own company for the past five years, and I’ve worked with over three hundred start-ups.

Michael, who lives in the United Kingdom, used the book to advance his corporate career:

I came out of university expecting to be prepared for work . . . and I was not. I see The Personal MBA as the ultimate primer for continual learning. I read it at least once a month for over two years. I’m currently twenty-six, and I’m leading marketing and product management teams for one of the largest companies in the world. I’m the youngest person ever to have a seat at the leadership table. I recently passed The Personal MBA to a new graduate who joined the team. He read it cover to cover several times. Now, I hear a lot of feedback from the team saying that he is “wise beyond his years” and “knows how to ask the right questions.” Thank you, Josh.

M. R. uses the book to manage hundreds of employees and deliver essential services to millions of people in Sri Lanka:

I purchased The Personal MBA from a bookstall in Malaysia three years ago. I do not have an MBA, but I am practicing management techniques I learned from your book. I have used your ideas about systems to control over $20 million worth of inventory and ensure a smooth flow of materials. In addition, I guided a team to develop a customer support system that is now benefitting 6.2 million customers, and we have identified over 2,000 business processes to implement in a new Enterprise Resource Planning system. Congratulations, and thank you for the hard work you are doing for the benefit of millions of managers around the world.

Elizabeth in Minneapolis, Minnesota, USA is applying these ideas in her personal life:

I never thought I could become so smart without a college education. You showed me how to increase my knowledge and put that knowledge into practice, and you taught me how to succeed at nearly anything if I’m serious about it. I mentor four children, and I’m passing your legacy on to them. I’m very grateful for your work.

These stories are not unique: hundreds of thousands of readers around the world are using the ideas in The Personal MBA to advance in their careers, improve their lives, and make the world a better place.

It’s an honor to introduce you to this essential body of knowledge, which will serve you well for the rest of your life. Learning these concepts makes it easier to do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities—no matter what you do (or would like to do) for a living.

Thank you for reading this expanded and revised tenth anniversary edition of The Personal MBA. I hope you find this book useful in your pursuits, and I wish you every success.

Josh Kaufman

Fort Collins, Colorado, USA

September 2020

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