The Intelligent Investor by Benjamin Graham
This book precisely and clearly prescribes the proper framework. You must supply the emotional discipline. If you follow the behavioral and business principles that Graham advocatesâ€”and if you pay special attention to the invaluable advice in Chapters 8 and 20â€”you will not get a poor result from your investments. (That represents more of an accomplishment than you might think.) Whether you achieve outstanding results will depend on the effort and intellect you apply to your investments, as well as on the amplitudes of stock-market folly that prevail during your investing career. The sillier the marketâ€™s behavior, the greater the opportunity for the business-like investor. Follow Graham and you will profit from folly rather than participate in it.
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