Search Ebook here:

Strategic Marketing Problems: Cases and Comments, 13th Edition


Author: Roger A. Kerin

Publisher: Prentice Hall


Publish Date: August 12, 201

ISBN-10: 132747251

Pages: 729

File Type: PDF

Language: English

read download


Book Preface

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing.

Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned.

This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.

– See more at:

Download Ebook Read Now File Type Upload Date
Download here Read Now


PDF May 30, 2020

Do you like this book? Please share with your friends, let's read it !! :)

How to Read and Open File Type for PC ?

Enjoy this ebook? Please spread the word :)