Strategic Marketing Problems: Cases and Comments, 13th Edition
Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what theyâ€™ve learned.
This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.
– See more at: http://www.pearsonhighered.com/educator/product/Strategic-Marketing-Problems/9780132747257.page#sthash.akX2mE8U.dpuf
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|May 30, 2020|
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