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Strategic Marketing Problems: Cases and Comments, 13th Edition



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Author: Roger A. Kerin

Publisher: Prentice Hall

Genres:

Publish Date: August 12, 201

ISBN-10: 132747251

Pages: 729

File Type: PDF

Language: English

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Book Preface

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing.

Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned.

This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.

– See more at: http://www.pearsonhighered.com/educator/product/Strategic-Marketing-Problems/9780132747257.page#sthash.akX2mE8U.dpuf


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