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Social Psychology, 10th Edition


Author: David G. Myers

Publisher: McGraw-Hill


Publish Date: November 16, 2009

ISBN-10: 9.78007E+12

Pages: 768

File Type: PDF

Language: English

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Book Preface

Regardless of background or major, students will see their world reflected in Social Psychology Students will see themselves, their families, or their workplaces within the pages of this text. In barely a century of formal study, significant insight has been gained into belief and illusion, love and hate, conformity and independence— social behaviors that we encounter virtually every day in all walks of life. In these pages students will see themselves and the world in which they live and love, work and play.

Like the study of Social Psychology, I continue to envision this text as solidly scientific and warmly human, factually rigorous and intellectually provocative. In this edition, social phenomena that are important and relevant to today’s students are revealed throughout the narrative, and in enriching elements such as margin notes and chapter-ending Postscripts. Understanding that students majoring in psychology, business, law, teaching, or many other areas may be drawn to the study of Social Psychology, this text is written in the intellectual tradition of the liberal arts. As with great literature, philosophy, and science, liberal arts education seeks to expand our thinking and awareness beyond the confines of the present. By focusing on humanly significant issues I offer the core content in ways that appeal to, and draw on applications from, a wide array of behaviors and experiences.

Social Psychology can now offer partial answers to many questions we face in our homes, communities, and societies:
■ How does our thinking—both conscious and unconscious—drive our behavior?
â–  What leads people sometimes to hurt and sometimes to help one another?
â–  What kindles social conflict, and how can we transform closed fists into helping hands?

Brief Contents
chapter 1 Introducing Social Psychology 2
Part One Social Thinking
chapter 2 The Self in a Social World 34
chapter 3 Social Beliefs and Judgments 78
chapter 4 Behavior and Attitudes 122
Part Two Social Influence
chapter 5 Genes, Culture, and Gender 156
chapter 6 Conformity and Obedience 190
chapter 7 Persuasion 228
chapter 8 Group Influence 266
Part Three Social Relations
chapter 9 Prejudice: Disliking Others 306
chapter 10 Aggression: Hurting Others 352
chapter 11 Attraction and Intimacy: Liking and Loving Others 392
chapter 12 Helping 440
chapter 13 Conflict and Peacemaking 482
Part Four Applying Social Psychology
chapter 14 Social Psychology in the Clinic 524
chapter 15 Social Psychology in Court 532
chapter 16 Social Psychology and the Sustainable Future 590
Epilogue 610
References R-1
Credits C-1
Name Index N-1
Subject Index/Glossary S-1

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