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Principles of Marketing (15th Edition)


Author: Philip T. Kotler and Gary Armstrong

Publisher: Prentice Hall


Publish Date: January 19, 2013

ISBN-10: 133084043

Pages: 720

File Type: PDF

Language: English

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Book Preface

About the Author

Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including “Marketing Management”, the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.

Gary Armstrong is a Lecturer in the Department of Sport Science at Brunel University.

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