Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
Book Preface
I wish I had had this book nineteen years ago, when we founded Google. Or even before that, when I was only managing myself! As much as I hate process, good ideas with great execution are how you make magic. And that’s where OKRs come in.
John Doerr showed up one day in 1999 and delivered a lecture to us on objectives and key results, and how we should run the company based on his experience at Intel. We knew Intel was run well, and John’s talk made a lot of intuitive sense, so we decided we’d give it a try. I think it’s worked out pretty well for us.
OKRs are a simple process that helps drive varied organizations forward. We have adapted how we use it over the years. Take it as a blueprint and make it yours, based on what you want to see happen!
For leaders, OKRs give a lot of visibility into an organization. They also provide a productive way to push back. For example, you might ask: “Why can’t users load a video on YouTube almost instantly? Isn’t that more important than this other goal you’re planning to do next quarter?”
I’m glad to join in celebrating the memory of Bill Campbell, which John has done very nicely at the conclusion of the book. Bill was a fantastically warm human being who had the gift of almost always being right—especially about people. He was not afraid to tell anyone about how “full of shit” they were, and somehow they would still like him even after that. I miss Bill’s weekly haranguing very much. May everyone have a Bill Campbell in their lives—or even strive to make themselves be a bit more like the Coach!
I don’t write a lot of forewords. But I agreed to do this one because John gave Google a tremendous gift all those years ago. OKRs have helped lead us to 10x growth, many times over. They’ve helped make our crazily bold mission of “organizing the world’s information” perhaps even achievable. They’ve kept me and the rest of the company on time and on track when it mattered the most. And I wanted to make sure people heard that.
CONTENTS
PRAISE FOR MEASURE WHAT MATTERS
TITLE PAGE
COPYRIGHT
DEDICATION
FOREWORD Larry Page, Alphabet CEO and Google Cofounder
PART ONE: OKRs in Action
1 Google, Meet OKRs
How OKRs came to Google, and the superpowers they convey.
2 The Father of OKRs
Andy Grove creates and inculcates a new way of structured goal setting.
3 Operation Crush: An Intel Story
How OKRs won the microprocessor wars.
4 Superpower #1: Focus and Commit to Priorities
OKRs help us choose what matters most.
5 Focus: The Remind Story
Brett Kopf used OKRs to overcome attention deficit disorder.
6 Commit: The Nuna Story
Jini Kim’s personal commitment to transform health care.
7 Superpower #2: Align and Connect for Teamwork
Public, transparent OKRs spark and strengthen collaboration.
8 Align: The MyFitnessPal Story
Alignment via OKRs is more challenging—and rewarding—than Mike Lee anticipated.
9 Connect: The Intuit Story
Atticus Tysen uses OKR transparency to fortify a software pioneer’s open culture.
10 Superpower #3: Track for Accountability
OKRs help us monitor progress and course-correct.
11 Track: The Gates Foundation Story
A $20 billion start-up wields OKRs to fight devastating diseases.
12 Superpower #4: Stretch for Amazing
OKRs empower us to achieve the seemingly impossible.
13 Stretch: The Google Chrome Story
CEO Sundar Pichai uses OKRs to build the world’s leading web browser.
14 Stretch: The YouTube Story
CEO Susan Wojcicki and an audacious billion-hour goal.
PART TWO: The New World of Work
15 Continuous Performance Management: OKRs and CFRs
How conversations, feedback, and recognition help to achieve excellence.
16 Ditching Annual Performance Reviews: The Adobe Story
Adobe affirms core values with conversations and feedback.
17 Baking Better Every Day: The Zume Pizza Story
A robotics pioneer leverages OKRs for teamwork and leadership—and to create the perfect pizza.
18 Culture
OKRs catalyze culture; CFRs nourish it.
19 Culture Change: The Lumeris Story
Overcoming OKR resistance with a culture makeover.
20 Culture Change: Bono’s ONE Campaign Story
The world’s greatest rock star deploys OKRs to save lives in Africa.
21 The Goals to Come
DEDICATION
RESOURCE 1: Google’s OKR Playbook
RESOURCE 2: A Typical OKR Cycle
RESOURCE 3: All Talk: Performance Conversations
RESOURCE 4: In Sum
RESOURCE 5: For Further Reading
ACKNOWLEDGMENTS
NOTES
INDEX
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