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Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs



Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs PDF

Author: John Doerr and Larry Page

Publisher: Portfolio

Genres:

Publish Date: April 24, 2018

ISBN-10: 0525536221

Pages: 320

File Type: PDF, Epub

Language: English

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Book Preface

I wish I had had this book nineteen years ago, when we founded Google. Or even before that, when I was only managing myself! As much as I hate process, good ideas with great execution are how you make magic. And that’s where OKRs come in.

John Doerr showed up one day in 1999 and delivered a lecture to us on objectives and key results, and how we should run the company based on his experience at Intel. We knew Intel was run well, and John’s talk made a lot of intuitive sense, so we decided we’d give it a try. I think it’s worked out pretty well for us.

OKRs are a simple process that helps drive varied organizations forward. We have adapted how we use it over the years. Take it as a blueprint and make it yours, based on what you want to see happen!

For leaders, OKRs give a lot of visibility into an organization. They also provide a productive way to push back. For example, you might ask: “Why can’t users load a video on YouTube almost instantly? Isn’t that more important than this other goal you’re planning to do next quarter?”

I’m glad to join in celebrating the memory of Bill Campbell, which John has done very nicely at the conclusion of the book. Bill was a fantastically warm human being who had the gift of almost always being right—especially about people. He was not afraid to tell anyone about how “full of shit” they were, and somehow they would still like him even after that. I miss Bill’s weekly haranguing very much. May everyone have a Bill Campbell in their lives—or even strive to make themselves be a bit more like the Coach!

I don’t write a lot of forewords. But I agreed to do this one because John gave Google a tremendous gift all those years ago. OKRs have helped lead us to 10x growth, many times over. They’ve helped make our crazily bold mission of “organizing the world’s information” perhaps even achievable. They’ve kept me and the rest of the company on time and on track when it mattered the most. And I wanted to make sure people heard that.

CONTENTS

PRAISE FOR MEASURE WHAT MATTERS

TITLE PAGE

COPYRIGHT

DEDICATION

FOREWORD  Larry Page, Alphabet CEO and Google Cofounder

PART ONE: OKRs in Action

Google, Meet OKRs

How OKRs came to Google, and the superpowers they convey.

The Father of OKRs

Andy Grove creates and inculcates a new way of structured goal setting.

Operation Crush: An Intel Story

How OKRs won the microprocessor wars.

Superpower #1: Focus and Commit to Priorities

OKRs help us choose what matters most.

Focus: The Remind Story

Brett Kopf used OKRs to overcome attention deficit disorder.

Commit: The Nuna Story

Jini Kim’s personal commitment to transform health care.

Superpower #2: Align and Connect for Teamwork

Public, transparent OKRs spark and strengthen collaboration.

Align: The MyFitnessPal Story

Alignment via OKRs is more challenging—and rewarding—than Mike Lee anticipated.

Connect: The Intuit Story

Atticus Tysen uses OKR transparency to fortify a software pioneer’s open culture.

10 Superpower #3: Track for Accountability

OKRs help us monitor progress and course-correct.

11 Track: The Gates Foundation Story

A $20 billion start-up wields OKRs to fight devastating diseases.

12 Superpower #4: Stretch for Amazing

OKRs empower us to achieve the seemingly impossible.

13 Stretch: The Google Chrome Story

CEO Sundar Pichai uses OKRs to build the world’s leading web browser.

14 Stretch: The YouTube Story

CEO Susan Wojcicki and an audacious billion-hour goal.

PART TWO: The New World of Work

15 Continuous Performance Management: OKRs and CFRs

How conversations, feedback, and recognition help to achieve excellence.

16 Ditching Annual Performance Reviews: The Adobe Story

Adobe affirms core values with conversations and feedback.

17 Baking Better Every Day: The Zume Pizza Story

A robotics pioneer leverages OKRs for teamwork and leadership—and to create the perfect pizza.

18 Culture

OKRs catalyze culture; CFRs nourish it.

19 Culture Change: The Lumeris Story

Overcoming OKR resistance with a culture makeover.

20 Culture Change: Bono’s ONE Campaign Story

The world’s greatest rock star deploys OKRs to save lives in Africa.

21 The Goals to Come

DEDICATION

RESOURCE 1: Google’s OKR Playbook

RESOURCE 2: A Typical OKR Cycle

RESOURCE 3: All Talk: Performance Conversations

RESOURCE 4: In Sum

RESOURCE 5: For Further Reading

ACKNOWLEDGMENTS

NOTES

INDEX


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