Search Ebook here:


Management Information Systems: Managing the Digital Firm 16th Edition



Management Information Systems: Managing the Digital Firm 16th Edition PDF

Author: Kenneth Laudon

Publisher: Pearson

Genres:

Publish Date: September 15, 2020

ISBN-10: 0135191793

Pages: 656

File Type: PDF

Language: English

read download

Book Preface

New To This Edition
Management Information Systems, 16th edition has new features and content to make your MIS course more exciting, current, and relevant.

New Features

• New Career Opportunities section in each chapter, identified by , shows students specifically how this book can help them find a job and build their careers. The last major section of each chapter presents a description of an entry-level job for a recent college graduate based on a real-world job description. The job requirements are related to the topics covered in that chapter. The job description shows the required educa-tional background and skills, lists business-related questions that might arise during the job interview, and provides author tips for answering the questions and preparing for the interview.
• New Conceptual Videos collection includes 45 conceptual videos of 3 to 5 minutes in length. Ken Laudon walks students through three of the most important concepts in each chapter using a contemporary ani-mation platform. Available only in the MyLab MIS digital edition.
• New Video Cases collection: 36 video cases (two or more per chapter) and 10 additional instructional videos covering key concepts and experi-ences in the MIS world. The video cases illustrate how real-world cor-porations and managers are using information technology and systems. Video Cases are listed at the beginning of each chapter.
• Learning Tracks: 49 Learning Tracks in MyLab MIS for additional cov-erage of selected topics. This edition includes new Learning Tracks for case-based reasoning and fuzzy logic.

New Topics
The 16th edition features all new opening, closing, and Interactive Session cases. The text, figures, tables, and cases have been updated through September 2018 with the latest sources from industry and MIS research. New topics and coverage include:

• Updated coverage of artificial intelligence (AI): Chapter 11 has been rewritten to include new coverage of machine learning, “deep
learning,” natural language systems, computer vision systems, and
robotics, reflecting the surging interest in business uses of AI and
“intelligent” techniques.
• Big Data and the Internet of Things: In-depth coverage of big data, big data analytics, and the Internet of Things (IoT) in Chapters 1, 6, 7, and 12. Includes big data analytics, analyzing IoT data streams, Hadoop, in-memory computing, nonrelational databases, data lakes, and analytic platforms.

• Cloud Computing: Updated and expanded coverage of cloud
computing in Chapter 5 (IT infrastructure) with more detail on types of cloud services, private and public clouds, hybrid clouds, managing cloud services, and a new Interactive Session on using cloud services. Cloud computing also covered in Chapter 6 (databases in the cloud), Chapter 8 (cloud security), Chapter 9 (cloud-based CRM and ERP), Chapter 10 (e-commerce), and Chapter 13 (cloud-based systems
development).
• Social, Mobile, Local: New e-commerce content in Chapter 10 describ-ing how social tools, mobile technology, and location-based services are transforming marketing and advertising.
• Social Business: Expanded coverage of social business, introduced in Chapter 2 and discussed throughout the text. Detailed discussions of en-terprise (internal corporate) social networking as well as social network-ing in e-commerce.
• Machine learning
• Natural language processing
• Computer vision systems
• Robotics
• “Deep learning”
• Supervised learning
• Unsupervised learning
• Edge computing
• 5G networks
• General Data Protection Regulation (GDPR)
• Mobile device management (MDM)
• Office 365
• Blockchain
• Data lake
• Distributed database
• FinTech

The CORE Laudon text and MyLab MIS provide the most up-to-date and com-prehensive overview of information systems used by business firms today. After reading this book, we expect students will be able to participate in, and even lead, management discussions of information systems for their firms and understand how to use information technology in their jobs to achieve bottom-line business results. Regardless of whether students are accounting, finance, management, operations management, marketing, or information systems ma-jors, the knowledge and information in this book will be valuable throughout their business careers.

The MyLab MIS platform provides an interactive digital environment that supports the unique strengths of our work. Our goal with Management Information Systems: Managing the Digital Firm is to provide students with an introduction to the MIS field that is authoritative, up-to-date, interactive, and engaging for students and professors. The MyLab MIS edition extends these features to a digital platform that emphasizes videos, animations, interactive quizzes, and student comprehension of concepts, theories, and issues. The MyLab MIS environment reflects the new learning styles of students, which are more social, interactive, and usable on digital devices such as smartphones and tablets.

Reach Every Student with MyLab MIS
MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted authors’ content with digital tools and a flex-ible platform, MyLab MIS personalizes the learning experience and improves results for each student. And with MIS Decision-Making Sims and auto-graded Excel and Access Projects, students understand how MIS concepts will help them succeed in their future careers.

Solving Teaching and Learning Challenges
The Laudon learning package is more current, real-world, and authoritative than competitors. Laudon MIS16 and MyLab MIS help students understand MIS concepts and issues through extensive use of examples of real-world compa-nies, a wide variety of short and long text and video cases based on real-world organizations, and numerous line art illustrations, interactive animations, and hands-on software projects.
The Laudons are known for their outstanding real-world case studies, which describe how well-known business firms are using IT to solve problems and achieve objectives. Students are often asked to analyze the business problem and propose alternative solutions. The Laudons also provide hands-on MIS software and management decision-making problems in each chapter that are based on real-world companies and business scenarios.
The Laudon text and learning package now has a very strong career focus, which incentivizes students to learn by showing exactly how each chapter will help them prepare for future jobs. In addition to Career Opportunities, MyLab MIS features Career Resources, including how to incorporate MIS knowledge into resumes, cover letters, and job interviews.
The MyLab MIS edition offers unique digital interactive features that hold student attention spans longer and make learning more effective, including 45 animated conceptual learning modules that walk students through key con-cepts in each chapter; 36 online video cases, and interactive quizzes. All of this is available anytime, anywhere, on any digital device. The result is a com-prehensive learning environment that will heighten student engagement and learning in the MIS course.

The Core Text
The core text provides an overview of fundamental MIS concepts using an integrated framework for describing and analyzing information systems. This framework shows information systems composed of management, organiza-tion, and technology elements and is reinforced in student projects and case studies. The core text consists of 15 chapters with hands-on projects covering the most essential topics in MIS. An important part of the core text is the Video Case Study and Instructional Video Package: 36 video case studies (two to three per chapter) plus 10 instructional videos that illustrate business uses of infor-mation systems, explain new technologies, and explore concepts. Videos are keyed to the topics of each chapter.


Download Ebook Read Now File Type Upload Date
Download here Read Now PDF August 23, 2022

How to Read and Open File Type for PC ?