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Introduction to Global Business: Understanding the International Environment & Global Business Functions 2nd Edition

Introduction to Global Business: Understanding the International Environment & Global Business Functions 2nd Edition PDF

Author: Julian Gaspar

Publisher: Cengage Learning


Publish Date: January 1, 2016

ISBN-10: 1305501187

Pages: 432

File Type: PDF

Language: English

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Book Preface

Business is global in nature! Opening the door to global business, however, involves many  challenges for both instructors and students. The goal of Introduction to Global Business is to provide the keys to success that will lead to a rewarding educational experience and  set the stage for pursuing a successful domestic or international business career. Any business, big or small, is fraught with risk, and unless students have a clear understanding of  the global business environment, they will be taking unnecessary risk, and such risk could  lead to failure. The global business environment is rapidly changing. Understanding the  foundations of globalization—shift in geopolitical alliances, active role of globalpolicy institutions, and advances in information technology—is also crucial to business success. Gaspar  et al. Introduction to Global Business, 2e introduces comprehensively the foundational and  functional tools to better prepare students for the global business landscape. As part of that  functional approach, the text flows smoothly and clearly from concept to application, asking  students to implement their learning into real-world personal and professional applications.
The purpose of this book is to introduce students to the fundamentals of globalization—and  in a way that is interesting, relevant, and engaging, in the hope that they may develop the  knowledge for a successful business career.

A Team of Experts Can Make a Difference
The introduction to global business course covers a lot of ground, starting with the foundations of global business, moving on to the global business environment, and ending with  global business strategy and management. We recognize that it is a challenge for students to  understand how these major issues of global business are interrelated, and it is a challenge  for an instructor to cover all these areas with equal amounts of enthusiasm and expertise.
Other introduction to global business texts are written by authors who have expertise in  one, two, or three functional areas. One aspect that makes our book unique is our author  team of six functional area experts. Our specialized author team introduces globalization  through unparalleled scholarship and world-view presentation of the fundamental pillars of  the global landscape—culture, economic development, ethics, and information technology.

For the past three years, we have met regularly as a team to share ideas, revise the manuscript, examine market feedback, and make sure that we created a cohesive, comprehensive,  authoritative presentation of global business that is unparalleled in the market. Helping  us all the way in this process—making sure that the material is presented consistently  and clearly—has been our lead author. He has taught thousands of introduction to global  business students and understands the challenges they and you, the instructor, face.

Goals and Key Themes of the Book
Throughout the planning and writing of Introduction to Global Business 2e, we have sought  and listened to the advice of instructors across the country that have taught this course and  used our first edition for many years. We also sought student feedback to be sure that the  content is appealing and relevant to them. As a result, the features of this book have been  carefully designed to respond to contemporary student and instructor needs. Anyone who  listens to the news and follows current business events knows that contemporary business is global in nature, regardless where it is conducted, and is heavily influenced by cultural  diversity, economic development, enforcement of ethical standards, and advances in information technology.

Accessible, Relevant Text
Since this is an introductory business text, we have aimed to keep the narrative conversational and concise. Reviewers have commented positively about the readability of the text.
We hope this text will be “user-friendly” so that students will read the chapters and come to  class prepared. Every aspect of Introduction to Global Business aims at getting the reader to  think deeply about the subject—the foundations and environment of global business as well  as global business entry strategies and management. Our primary goal is to help the reader  fully appreciate the fundamentals of global business and pursue a career—either as an entrepreneur or as an employee.

Key Features of the Text
Chapter Openers
Each chapter begins with an outline and a list of learning objectives to help direct student  reading. The learning objectives are repeated in each section of the chapters so that students  can map their progress through the chapter. The chapter summary is also organized by the learning objectives to help students retain their focus on key concepts and issues.

Chapter Opening Vignettes
Each chapter opens with a short but interesting story—something that students can relate to  easily—that corresponds to the chapter’s topic. Within the chapter, reference is made to the  chapter openers to connect the opening story to chapter content.

Theme Boxed Features
Each chapter also includes two boxes that deal with one of the four themes, Culture,  Economic Developments, Ethics, and Information Technology that is relevant to that chapter.  Every box concludes with questions that encourage students to think about what they have  read and can lead to interesting in-class discussion.

Graphics, Color, and Real Examples
The layout of the book has been designed for clarity, with an uncluttered, sophisticated look.
At the same time, this streamlined approach is enhanced with color and graphics meant to  heighten interest in the topics and focus the reader’s attention on the most important globalization concepts. Real world examples are used throughout the text to show how the topic at  hand has an impact on big and small businesses. The important role that culture, economics,  ethics, and information technology play in the future of business should stand out because  of these features.

Margin Notes
The introduction to global business course is packed with terms that may be new to  students. To make this new vocabulary more accessible, all new terms appear in bold type  in the chapters and are defined clearly in the text, margin notes, and the comprehensive  glossary at the end of the text

Reality Check
Each learning objective section ends with a Reality Check, questioning the impact that  section’s learning objective has had on the students. By bringing global business issues to a  personal level, students are more likely to be engaged in the subject.

End-of-Chapter Pedagogy
The end-of-chapter pedagogy carefully reinforces the relevance of chapter content as well as  the learning terminology, concepts, business environment, operations, and strategy. A menu  of assignments allows instructors to choose which activities are most appropriate for their  courses.
• Chapter Summary Each chapter summary is organized according to the learning  objectives. By the time students finish going through the summary, they will have  read the learning objectives at least three times and, hopefully, will know where to  find the required information related to them.
• Chapter Questions At least one question per learning objective is assigned at the  end of each chapter. The objective is to help students recall global business concepts,  understand how these concepts are applied, and challenge students to use judgment when developing their answers.
• Mini-cases Brief case studies highlight specific companies to help bring the chapter  concepts alive.
• Point-Counterpoint Honing in on the necessary critical thinking skills to make  intelligent and ethical business decisions, the point-counterpoint provides insight  into the varying perspectives of a controversial business issue and asks students to  make choices and support their decisions.
• Interpreting Global Business News Based on typical and/or current global  business news items that readers would generally find in periodicals such as The Wall  Street Journal, Financial Times, Bloomberg Businessweek, The Economist, and so forth;  students must interpret the meaning of the news items using their understanding  of the material covered in that chapter.
• Portfolio Projects To help students build their own business portfolios, one or both  of the Portfolio Projects may be assigned as individual or group activities that span the  course. The objective of Exploring Your Own Case in Point is to encourage and enable  each student to conduct a comprehensive analysis of a large multinational company  (e.g., a Fortune 500 or Financial Times Global 500 company). Each student selects a  company that is publicly traded and obtains information that is readily available on  the Web and from library sources. By answering chapter-specific questions in these  sections, the student will have conducted a comprehensive analysis of the company  by the end of the course. The questions in Starting Your Own Business are intended  to provide each student with the opportunity to act as an entrepreneur and put  together a comprehensive international business plan—the first steps in the start-up  of a new enterprise. The objective here is to enable students to become successful  global entrepreneurs by helping them to establish clear business goals, strategies,  and methods of international operation

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