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How to Read a Financial Report: Wringing Vital Signs Out


Author: John A. Tracy CPA

Publisher: Wiley


Publish Date: March 2, 1999

ISBN-10: 471329355

Pages: 192

File Type: PDF

Language: English

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Book Preface

When I started this book we had no grandchildren; today we have eight. Then (1979–1980) the Dow Jones Industrial Average hovered around 850. Today the Dow is over 8500, a multiple of 10 times in 20 years. During this period, millions of persons entered the stock market. Today a large part of retirement savings is invested in stocks. Stock values depend on information reported in financial statements, so knowing how to read a financial report is more important than ever.

This edition catches up with recent developments in financial statement accounting and financial reporting. All exhibits have been refreshed to make them easier to follow and more relevant. The exhibits in this edition are typeset from printouts from Microsoft Excel® work sheets I have prepared. To request a copy please contact me at my e-mail address: [email protected]

In this edition I have added a brief introduction to management accounting (Chapter 23) that focuses on profit reporting to business managers. An internal profit report includes sensitive and confidential information that is not divulged in a company’s external financial report to its outside investors and lenders. Business entrepreneurs in particular should find this chapter a very useful addition to the book.

Otherwise, the content and basic approach of the book remain the same. As they say: “If it ain’t broke, don’t fix it.” The format and focus of the book have proved

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