Gravitational Marketing: The Science of Attracting Customers

Book Preface

This book may be too dangerous for you. But you won’t know for sure until you read the first three and a half pages of Chapter 1 and all of Chapter 6.

Marketing is changing. The in-your-face, bludgeon-you-intosubmission, hard-sell style of marketing is dead.

The Internet killed it. Rising media costs killed it. Media fragmentation killed it.

But it was consumers who buried it forever.

Sure you’ll see some companies practicing that antiquated form of marketing and they’ll soon be dead, too. Victims of their own inaction. Victims of a lack of effective marketing gravity.

The consumers have spoken.

In a recent Yankelovich survey, 33 percent of consumers polled said that they “would be willing to have a slightly lower standard of living to live in a society without marketing and advertising.” 33 percent!

Consumers are fed up and most marketing and advertising experts don’t know what to do. But Jimmy, Travis, and Joel do.

They’ve been on the forefront of studying consumer behavior and have been quietly developing a powerful new marketing process that is changing companies everywhere it is implemented. A marketing strategy so powerful it literally compels consumers to do business with you. It causes consumers to put you in the center of their world, of their experience. They don’t just want to do business with you, they have to do business with you.

The pull they feel is an undeniable attraction as powerful and natural as the force of gravity.

Jimmy Vee, Travis Miller, and Joel Bauer are on the forefront of a cultural and corporate revolution. They are presenting ideas that have been thoroughly tested and proven under the scrutiny and harsh judgment of thousands of different audiences.

This book is different from anything you’ve read.

There are no hard-sell tactics. Instead, there are emotionally connected relationships created in instants not years.

There are no artificial personas. Rather, there are customerdriven leaders who lead the masses. If you aren’t one, the tingle you feel in your spine right now is the dirt being shoveled into your grave.

There are no attempts at winning creative awards. Only an urging to create responsible messaging that changes the way people think . . . for good.

Everyone thinks Charles Darwin said, “only the fittest survive.” He didn’t. But those who understand what he did say and who embrace it are the ones who will not only survive but thrive.

Charles Darwin said, “It’s not the strongest of the species that will survive, nor the most intelligent, but the ones most responsive to change.”

How responsive are you to change? What about your company?

Gravitational Marketing is your guide to controlling the evolving consumer landscape. It is your guide to navigating and responding to change. Your customers are counting on you but one thing is for sure: If it isn’t your gravity they feel, it will be your competitor’s and once they are pulled in, you won’t get them back.

Don’t just read this book. Implement every key idea in it. Put someone in your company in charge of creating and controlling your

Gravitational Potential. When you do, your customers will love you, your market will embrace you, and you’ll be controlling gravity, not being held down by it.

There is a lot to learn in this book from some of the best thinkers on earth.