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Effective Small Business Management, 10th Edition



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Author: Norman M. Scarborough

Publisher: Prentice Hall

Genres:

Publish Date: April 4, 2011

ISBN-10: 132157462

Pages: 888

File Type: PDF

Language: English

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Book Preface

The field of entrepreneurship is experiencing incredible rates of growth, not only in the United States, but globally as well. People of all ages, backgrounds, and nationalities are launching businesses of their own and, in the process, are reshaping the global economy. Entrepreneurs are discovering that the natural advantages that result from their companies’ size—speed, agility, flexibility, sensitivity to customers’ needs, creativity, a spirit of innovation, and many others— give them the ability to compete successfully with companies many times their size and that have the budgets to match. As large companies struggle to survive wrenching changes in competitive forces by downsizing, merging, and restructuring, an unseen army of small businesses continues to flourish and to carry the U.S. economy on its back. Entrepreneurs who are willing to assume the risks of the market to gain its rewards are the heart of capitalism. These men and women, with their bold entrepreneurial spirits, have led our nation into prosperity throughout its history. Entrepreneurship also plays a significant role in countries throughout the world. Across the globe, entrepreneurs are creating small companies that are leading their countries to higher standards of living and hope for the future.

In the United States, we can be thankful for a strong small business sector. Small companies deliver the goods and services we use every day, provide jobs and training for millions of workers, and lead the way in creating the products and services that make our lives easier and more enjoyable. Small businesses were responsible for introducing to the world the elevator, the airplane, FM radio, the zipper, the personal computer, and a host of other marvelous inventions.
The imaginations of the next generation of entrepreneurs of which you may be a part will determine the fantastic products and services that lie in our future! Whatever those ideas may be, we can be sure of one thing: Entrepreneurs will be there to make them happen. The purpose of this book is to open your mind to the possibilities, the challenges, and the rewards of owning your own business and to provide the tools you will need to be successful if you choose the path of the entrepreneur. It is not an easy road to follow, but the rewards—both tangible and intangible—are well worth the risks. Not only may you be rewarded financially for your business idea, but, like entrepreneurs the world over, you will be able to work at something you love!

Now in its tenth edition, Effective Small Business Management: An Entrepreneurial
Approach has stood the test of time by bringing to you the material you will need to launch and manage a small business successfully in a hotly competitive environment. In writing this edition, I have worked hard to provide you with plenty of practical, “hands-on” tools and techniques to make your business venture a success. Many people launch businesses every year, but only some of them succeed. This book teaches you the right way to launch and manage a small business with the staying power to succeed and grow


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