Digital Marketing All-in-One For Dummies

Book Preface

According to Statista, in 2018, 4.2 billion people were active Internet users  and 3.4 billion were social media users. That means that no matter what  business you’re in, it’s pretty likely that you can reach your audience  online. You can move slowly and add digital marketing tactics and social media  platforms as you go, or you can jump in and make digital marketing priority one.  Either way, you can’t avoid the journey. You need to have a digital marketing plan.

Your competitors have one.

So where do you start? Well, first you have to create a strategy and then determine  the tactics that will support it. With Digital Marketing All-in-One For Dummies,  you can sort out all the “should dos” and “nice to dos” from the “must dos.” You  need a clear path that will prevent you from spending too much time on the things  that don’t matter. The most beautiful website is a great ideal, but if you don’t do  essential tasks such as create great content, effectively target your audience, and  collect key data, you’re not going to be successful.

About This Book
To make sure you have all the information you need, this book includes 9 books  that cover the following major topics:
» Book 1: Creating Your Digital Marketing Strategy: Examine your overall  goals and determine the strategy that will help you reach them.
» Book 2: Uncovering the Customer Experience: Look at the impact that the  right customer experience can have on converting prospects to loyal  customers.
» Book 3: Dipping into Content Creation: Great content gives you a competitive advantage, so you look at the keys to making your brand memorable.
» Book 4: Reaching Your Millennial Audience: Millennials now make up the  largest block of consumers. Find out what they want and how to deliver it in a  way that gets their attention

» Book 5: Implementing Channel Promotions: See what type of promotions  suits your audience and how to use search and email marketing to reach  them.
» Book 6: Connecting with Influencers: Working with influencers is gaining in  popularity as digital marketers find that it’s a fast way to break through the  noise. See what you need to do to work with the right influencers.
» Book 7: Facebook Marketing: You can’t ignore Facebook. See how you can  use its marketing capabilities to the fullest.
» Book 8: Deploying Other Social Media: Find out which other social platforms  your audience uses. Is it Instagram, Pinterest, Twitter, YouTube? See what you  need to do to find and engage.
» Book 9: Analyzing Data for Success: The right data makes the difference  between a good campaign and a failure. See what metrics you should be  tracking.

Icons Used in This Book

Throughout this book, you see different icons. Here’s what they mean:
The Tip icon showcases information that can make doing things easier or faster.
The Remember icon points out things you need to remember when searching your  memory bank.
The Warning icon alerts you to things that can be harmful to you or your company

Where to Go from Here

Like all For Dummies books, you can read the chapters in any order you prefer. Start  anywhere you like. However, if you’re new to digital marketing you’ll probably  want to start with Book 1 to learn how to lay the foundation for your overall  strategy. Then consider reading Book 2 that shows you why and how your  customer’s experience is crucial to your success.Introduction 3
If you want to focus on specific audiences, go to Books 4 and 6 to find out more  information about targeting millennials and influencers respectively.
The rest of the books (3, 5, and 7-9) focus on the mechanics of content creation,  the use of social media, channel promotions, and data analytics.
There’s also an online cheat sheet. Go to dummies.com and type Digital Marketing
All-in-One For Dummies in the Search box to find it. On the cheat sheet you will  find information about resources to monitor your brand reputation, reasons to  work with influences, how to track your content performance, and other useful  information.