Digital Colour in Graphic Design
Like it or not, we live in an increasingly digital world. Many of my generation can still remember, with some nostalgia, winding up the clockwork mechanism of a post-war radiogram housed in its polished mahogany case, then inserting a fresh needle into the pick-up arm, before placing Eddie Calvertâ€™s 78 rpm bakelite rendering of Oh Mein Papa carefully on the turntable. Who among us then, as we listened to the crackly strains of Eddieâ€™s golden trumpet, could have imagined todayâ€™s roller-blading teenager listening through micro-earphones to Oasis on a CD Walkman clipped to the waistband of their Leviâ€™s, while en route to a cyber cafe for a session surfing the Internet!
From the arrival in the shops of the first clunky digital calculators, the pace at which digital technology has permeated every corner of our society has been astonishing. Hard on the heels of the calculator came the digital watch and then something which had a keyboard, like a typewriter, could plug into a TV set and came complete with plug-in cartridges featuring games like Paddle Ball an Brickin the Wall. From what small acorns do mighty oak trees grow! It is probably not putting it too strongly to say that what seemed then like little more than a novelty gadget signalled the beginning of a new phase in mankindâ€™s evolution – an Information Revolution which would be as far reaching in its social and economic consequences as the Industrial Revolution before it.
|May 30, 2020
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