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Digital Colour in Graphic Design


Author: Ken Pender

Publisher: Focal Press


Publish Date: November 17, 1998

ISBN-10: 240515277

Pages: 224

File Type: PDF

Language: English

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Book Preface

Like it or not, we live in an increasingly digital world. Many of my generation can still remember, with some nostalgia, winding up the clockwork mechanism of a post-war radiogram housed in its polished mahogany case, then inserting a fresh needle into the pick-up arm, before placing Eddie Calvert’s 78 rpm bakelite rendering of Oh Mein Papa carefully on the turntable. Who among us then, as we listened to the crackly strains of Eddie’s golden trumpet, could have imagined today’s roller-blading teenager listening through micro-earphones to Oasis on a CD Walkman clipped to the waistband of their Levi’s, while en route to a cyber cafe for a session surfing the Internet!

From the arrival in the shops of the first clunky digital calculators, the pace at which digital technology has permeated every corner of our society has been astonishing. Hard on the heels of the calculator came the digital watch and then something which had a keyboard, like a typewriter, could plug into a TV set and came complete with plug-in cartridges featuring games like Paddle Ball an Brickin the Wall. From what small acorns do mighty oak trees grow! It is probably not putting it too strongly to say that what seemed then like little more than a novelty gadget signalled the beginning of a new phase in mankind’s evolution – an Information Revolution which would be as far reaching in its social and economic consequences as the Industrial Revolution before it.

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